Turning Your Knowledge Into an Online Product
Not sure how to start creating a course or content to sell? Carrie Walters, Convene Corporate Trainer, has a FREE course you can take to get those creative juices and business strategy going! Create a login if you don't have a Convene account yet, and join her group. Look for the syllabus inside that covers the following topics:
E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025." - Forbes
A premier membership is required to sell your content
Step 1: Join Convene
If you don't already have a Convene account, create one. Start off joining the Convene Community that has content to help you get started.
Step 2: Find the community that best fits your content
Once you have joined and are logged in, click on Communities on the left menu to get a list of all the available communities. You can join as many Communities as you like for FREE. Each community has FREE, private, and paid content available.
Use this same Communities tab to switch between communities.
Don't see a community that fits your content - contact us at firstname.lastname@example.org.
Step 3: Upgrade to Premier Membership
Make sure you are in the community you want to sell content in. The Premier Membership is only good for the Community you purchase it in - so double check you are actually in the community you want.
If you hit UPGRADE, you will be taken to a screen where you can purchase the Premier Membership so that you can create Premier groups.
You can create as many Premier groups as you like within the Community you purchased the membership. You can have a public first level group and offer paid subgroup areas, or you can have top level paid groups for each course you are offering. That is up to you.
Step 4: Creating your Premier Group
Note: You will be selecting a "Premier Group" when creating your group. This video will help you get started.
For more information and tutorial videos, go to the Getting Started Group for tutorial experiences. If you get stuck, use the group discussion board, and someone will be happy to help guide you.
What selling content through Dynamic groups means to a content provider?
- Groups have an announcement area where you can post upcoming events, podcasts, and classes members might be interested in.
- Two-way conversation opportunities through the group message board and each experience's discussion board.
- Creating a public group with a premier subgroup (that holds your paid content) allows you to grow an audience that gets to know you before purchasing your paid content.
- Leverage the things you are already doing by taking your podcast, YouTube channel, blog to the next level.
- Less expensive than any other platform on the market with more capabilities!
- Opt into the affiliate program when setting your course pricing and take advantage of motivated Convene affiliates willing to promote your paid content
Convene Communities allows you to build a new audience while selling your content.
Example Premier Member Scenario
Joe is a YouTuber with a decent following that focuses on how to be a successful Ebay reseller. He starts a public "Ebay reseller" group on Convene. He writes a weekly experience based on one of the tips from his YouTube videos and poses a few discussion questions. This experience allows Joe to get some helpful feedback on what members are struggling with - future content ideas. After a couple of months, Joe decides to upgrade to a Premier Membership and creates a subgroup (Premier Group) to sell his "5 Secrets to Selling on Ebay" class for $30. He opts into the affiliate program and chooses to give $10 of the $30 towards the affiliate program to promote his class. As a premier member he can create as many Premier groups in that Community as he likes.
Joe is also an affiliate member, so when he sends people to his group he uses his affiliate link. He will receive a percentage of any classes these referred people purchase (in ANY Community) if the class opted into the affiliate program. Not only is Joe selling his own content, he is also bringing in new people that might potentially make him a few commissions on other's content.
Selling Content 2 Ways: One-Time Payment vs Subscription Model
Learn more details at the Creating a Premier Group to Sell Content page.
Then click UPGRADE to purchase the ability to add your content online